Luke serves as Senior Art Director at Reveille, Inc., where he is a recognized mastermind in the fusion of design and data. His expertise spans brand strategy, integrated marketing, UI/UX and photography, with a professional history that includes work for RipeOrange, SMK Design, JCPenney, Pretend City and the Orange County Register. Luke has been honored with Health Care Communicators of Southern California Gold awards and multiple OCPRSA Marketing awards for his ability to translate complex data into compelling visual systems. He approaches art direction as a rigorous strategic discipline, utilizing his mastery of integrated design, web development and data-informed optimization to drive measurable engagement and elevate the visual performance of every brand he touches.