A veteran of the advertising industry, Greg brings over 20 years of experience navigating the evolution of both digital and traditional media. His extensive background spans the healthcare, automotive, powersports, and government sectors, where he has successfully led annual planning, new business pitches, and complex audience insights. He is a specialist in digital transformation, bringing a passion for executing sophisticated digital tactics for brands traditionally rooted in legacy media. At Reveille, he is focused on the intersection of data and performance, excelling at crafting intuitive dashboards that connect real-time analytics to measurable client growth. When he isn’t at his desk, Greg brings that same relentless drive to his training in beach volleyball and Krav Maga.
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