Johanna Curgus

Johanna is a storyteller at heart, with 35 years of experience building meaningful, values-driven connections across both client and agency roles. Her deep expertise in the healthcare space—including partnerships with Providence, Hoag, UC Davis, and St. Joseph Health—is defined by her ability to uncover the narratives that truly make audiences lean in. Her diverse background includes early work in the tech sector with brands like Apple, Xerox, Toshiba, Qualcomm, and Western Digital, as well as creative collaborations on iconic projects like Mattel (Barbie), Hilton Garden Inn and Pixar Studios. Naturally curious and energized by a good challenge, Johanna is a strategic visionary for complex brand problems, often found in her office showcasing a Magic Johnson signed jersey and tickets to Kobe Bryant’s final game—cherished gifts from the clients she loves to champion.