Beckett Authentication Services Launch and National Media Tour
Founded in 1984, Beckett Media is considered among the world’s most trusted sources in sports and specialty market collecting. No doubt, its heritage resonates with memorabilia collectors, but Reveille recognized that Beckett’s story is so much bigger than a magazine and price guide. It’s the story of authentication that motivates people to experience, explore and enthuse. When Beckett engaged Steve Grad of “Pawn Stars” fame and Brian Sobrero to form Becket Authentication Services in 2016, Reveille was retained extend Beckett’s brand reputation and market share dominance to the professional sports card grading services industry. We jumped in to deepen Beckett’s relationship with core consumers and position Steve Grad as the top expert in his field by capitalizing on current events and in-person appearances. Our work doubled Beckett’s social media followers since July 2016. And with impressions topping 1.9 billion and national media placements in Bleacher Report, CNN, CNET, ESPN, Forbes, HLN, Sports Illustrated and Yahoo! Sports — as well as regional hits among Fox 5 Las Vegas, KING Seattle, Las Vegas Review Journal and WGN — Reveille is making the grade by introducing the new brand as the premier authentication service.