Strike Out Slavery Campaign with Albert and Deidre Pujols
Be a hero. Join a hero. That’s the message living legend Albert and Deidre Pujols asked Reveille to get out when they created Strike Out Slavery in 2017. Their goal: Create awareness about the existence of modern-day slavery and raise funds for major organizations fighting this insidious crime internationally. With only two months to execute, we stepped up to the plate to educate and engage baseball fans by securing regional and national media coverage to promote Strike Out Slavery’s inaugural event on Sept. 16, 2017 — held in partnership with the Los Angeles Angels of Anaheim and featuring a post-game concert with Nick Jonas. Reveille successfully delivered more than 3.1 billion impressions and 61 hits across national outlets such as Baseball America, Bleacher Report, E! News, MLB Network/MLB.com, Sports Illustrated and Yahoo! Sports, as well as regional placements on Good Day LA, Fox Sports West, KCBS and KABC, and in the Los Angeles Times (Orange County edition) and Orange County Register.