City Of Kindness Social Media Launch
In June 2016, City of Kindness brought together His Holiness the 14th Dalai Lama of Tibet, Lady Gaga, and American businessman and philanthropist Philip Anschutz to address the U.S. Conference of Mayors about building kind and compassionate cities. Moved to action, these mayors passed the 100 Billion Acts of Kindness Resolution and City of Kindness developed an online Kindness Counter to serve as the “official keeper” of the nation’s acts of kindness. Reveille developed a grassroots program to help our client spark adoption of the Kindness Counter among the “cities of kindness” and beyond. As a result of the robust social media and media relations campaign Reveille conceived, City of Kindness tracked over 500 million acts of kindness in less than six months and continued to attract new mayors to the City of Kindness movement.