#ThriveAmbassador Influencer Ambassador Campaign
How do you turn health care into a conversation people want to join? Our influencer campaign for Kaiser Permanente Orange County is one example. We engaged parenting influencers in Orange County to get the word out about Kaiser Permanente’s quality of care and service offering. Reveille debuted the #ThriveAmbassador program in the summer of 2016 with nine influential Orange County bloggers. The partnership positioned Kaiser Permanente physicians as expert resources, and Reveille engaged influencers to post 50 blogs about health and wellness, women’s health and specialty care. The unique #ThriveAmbassador hashtag flourished online with more than 1,000 social media mentions from 428 users – enabling Reveille to deliver 16.9 million impressions and a total social reach of over 7.2 million Twitter and Instagram users for Kaiser Permanente Orange County.