FivePoint Amphitheatre Announcement News Conference
Since 1987, music lovers in Orange County and beyond made Irvine their summer home, flocking to witness iconic artists, perennial favorites and local performers. When the tradition came under threat with the closure of Irvine Meadows Amphitheatre, Five Point Holdings, LLC emerged to help save live music in Irvine by partnering with Live Nation Entertainment to build a 12,000-seat outdoor music amphitheatre adjacent to the Orange County Great Park.
They proposed the venue during a joint news conference in October 2016, and Reveille rallied to engage broadcast, radio, print and online media to tell their story. Our efforts earned 46 media placements for our client, including broadcasts on KTLA5, CBS2/KCAL 9, NBC4, KABC 7, FOX 11, KNX 1070 and 89.3 KPCC, and the front covers of the Local section of the Orange County Register and Los Angeles Times Weekend section.