ECCU’s Direct-to-Consumers Campaign
For more than 50 years, Evangelical Christian Credit Union has empowered faith-based ministries and missionaries to do more with their money. Based on an expanded business strategy, this national credit union wanted to embark on its first-ever direct-to-consumers campaign to introduce more people to its brand of banking. ECCU engaged Reveille to develop and execute an omnichannel advertising campaign to increase U.S. brand awareness by emphasizing financial education and dovetailing ECCU’s own membership drive. Powered by research on audience personas and psychographics, Reveille also conceived a media buying plan that’s delivering measurable returns on investment and return on reputation. Our strategic marketing plan – spanning print, radio, native and digital advertising, plus email and event marketing – is helping ECCU reach spiritually grounded consumers who fit their membership criteria. This multiyear campaign enabled ECCU to eclipse its membership goals in its inaugural year and shows no signs of slowing down.