NOHO West Creative
Against the backdrop of the former Macy’s on Laurel Canyon Boulevard at Oxnard Street in North Hollywood, Reveille helped client Merlone Geier Partners break ground in early 2017 on NOHO West during a construction kick-off ceremony. While Merlone Geier Partners welcomed elected officials and other dignitaries to celebrate its modern, 570,000-square foot retail, dining, entertainment, office and residential destination, Reveille stood at its side.
Merlone Geier Partners entrusted Reveille to bring to life its vision through well-honed branding and messaging anchored in research. Our evocative creative helped to build excitement for this active, contemporary community, and our public relations and social media mix served to underscore our client’s commitment to developing a hub that will complement the existing fabric of this historic neighborhood.