Hope Rises. Heads Turn.
How do you bring “Hope” to Orange County? Start with a huge orange balloon, emblazoned with “Rise Above Cancer,” floating 400 feet above the OC skyline. This was just the beginning of the seismic activation campaign for City of Hope’s Cancer Center Grand Opening that also included installations at South Coast Plaza and the Great Park. The result? Hope rose to the occasion all across the county.
“The grand opening of City of Hope Orange County Lennar Foundation Cancer Center was a monumental milestone, and we absolutely knew there was no team better equipped than Reveille to share the news far and wide with excitement and gusto. It was a month of festivities, each requiring strong media presence in a short timeframe. Not only did Reveille exceed expectations for coverage, but they did so in true partnership with our team. That sort of connection and support is always invaluable.”
