Alicia Cox, a culinary innovator, master marketer and entrepreneur, has turned the beaches of Orange County into hotspots for foodies, live music lovers, tourists and beachgoers alike. As Founder and CEO of PRJKT Restaurant Group, she’s redefined beach dining by transforming seven concession stands into vibrant dining spots and creating live entertainment venues right on the sand!
Each year, the Orange County Business Journal recognizes a restaurateur reshaping the dining scene. Alicia earned the title of Restaurateur of the Year for 2025 after revolutionizing California State Parks’ business model for Bolsa Chica and Huntington State Beaches. With a cookbook, newly remodeled concessions and an exciting “SZN” lineup, this latest accolade is just the beginning of even more exciting things ahead!
