When new USDA data showed SNAP enrollment falling sharply nationwide, Reveille saw an opportunity to bring the story home to California, where the biggest impacts of new CalFresh rules still lie ahead.
Jared Call, director of public policy and advocacy for California Food Banks®, was positioned as a go-to expert answering what the changes mean for recipients, what they should do if they receive a notice and how food banks are preparing for increased demand. The pitch also gave reporters a distinctly California angle, highlighting steps the state has taken to help eligible residents navigate the new rules.
The timely outreach landed California Food Banks® appearances on KBFX Fox Bakersfield and ABC10 Sacramento, helping turn a complex federal policy story into practical information Californians can use.
