FOR IMMEDIATE RELEASE
COSTA MESA, Calif. — [August 6, 2026] — Reveille, the independent advertising and communications agency known for helping brands wake up consumers, today announced the addition of two accomplished advertising industry leaders to its creative team. Steve Harbour joins as executive creative director and Courtney Betley as creative director, reinforcing the agency’s investment in senior talent, strategic thinking and breakthrough creative that drives business results.
The appointments reflect Reveille’s continued evolution as an independent agency built with big-agency expertise and the agility to move at the pace of business. Together, the two leaders bring decades of experience spearheading iconic brands, building high-performing teams and creating work that delivers measurable impact.
“Steve and Courtney represent the kind of talent that’s redefining what clients should expect from their agency partners,” Springer said. “They’ve led iconic brands, built high-performing teams and know how to turn strategy into creative that drives real business results. Bringing that caliber of leadership to every client is part of our commitment to raising the bar.”
Harbour, who has spent more than 30 years leading creative teams in San Francisco, Atlanta, Denver and Orange County, has helped shape work for brands including LG, Cisco, Coca-Cola and Thermador.
“What drew me to Reveille wasn’t just the energy, it was the intention behind it,” said Harbour. “It’s an agile team that moves at the pace of business without sacrificing strategic thinking. In a landscape that’s constantly shifting, that balance is rare. I’m excited to build on the momentum they’ve created and help push the work, and the agency, even further.”
Betley brings more than 20 years of experience in brand development, creative strategy, social content and copywriting. Her work for Hilton, Kia, Dole and Toshiba has earned recognition from the industry’s top award shows, including the One Show, Clio Awards, Webby Awards and more than 30 Gold ADDYs. She was also named ThinkLA Innovator of the Year and Shorty Impact Creative of the Year.
“The best creative work doesn’t just capture attention; it solves business challenges and creates meaningful connections with people,” said Betley. “Reveille has built a reputation for bringing strategy, creativity and purpose together to help clients grow, and I’m excited to help shape what’s next.”
Springer said the hires are more than additions to the leadership team — they’re a reflection of the agency’s direction.
“The agency model is changing,” Springer said. “Clients want the strategic depth of a large agency with the speed, accessibility and accountability of an independent one. That’s exactly what we’re building at Reveille, and investing in leaders like Steve and Courtney is an important part of that vision.”
About Reveille
Reveille is an independent advertising and communications agency built for brands that need to move faster and think bigger. Founded in 2010 and headquartered in Costa Mesa, California, the woman-owned agency brings together senior strategists, creatives and communications experts to deliver integrated campaigns that build brands, shift perceptions and drive measurable business results.
Media Contact:
Jasmine Allen
jasmine@reveilleinc.com
626.297.9288
